{"id":1243,"date":"2024-03-23T13:29:50","date_gmt":"2024-03-23T16:29:50","guid":{"rendered":"https:\/\/sustentabilidad.vinacyt.com\/sustentabilidad\/consumidores\/"},"modified":"2024-09-16T09:58:15","modified_gmt":"2024-09-16T12:58:15","slug":"consumidores","status":"publish","type":"page","link":"https:\/\/sustentabilidad.vinacyt.com\/en\/sustentabilidad\/consumidores\/","title":{"rendered":"Consumers"},"content":{"rendered":"\r\n<section class=\"text-img \">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col\">\r\n\r\n\t\t\t\t<div class=\"wrapper-text\">\r\n\t\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t\t<div class=\"col-lg-4 order-1 order-lg-1\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"list-inline list-gallery\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sustentabilidad.vinacyt.com\/wp-content\/uploads\/2024\/04\/ods-es-3.jpg\" class=\"img-fluid\">\r\n\t\t\t\t\t\t\t\t\t<\/li>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sustentabilidad.vinacyt.com\/wp-content\/uploads\/2024\/04\/ods-es-12.jpg\" class=\"img-fluid\">\r\n\t\t\t\t\t\t\t\t\t<\/li>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"col-lg-8 order-0 order-lg-0\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"text-container\">\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Programa<\/h4>\n<h1>From Beginning To End<\/h1>\n<p>We want to make our sustainability efforts visible through our brands and encourage responsible wine consumption among our consumers.<\/p>\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\t\t\t\t\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\n\n<section class=\"link\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sustentabilidad.vinacyt.com\/wp-content\/uploads\/2024\/09\/From-Beginning-to-End-Program-Report-2023.pdf\" class=\"btn main-download w-100\" target=\"_blank\" data-title=\"From Beginning to End Program Report 2023\">\n\t\t\t\t\t\t<div class=\"row d-flex flex-row justify-content-center align-items-center\">\n\t\t\t\t\t\t\t<div class=\"col-lg-9 text-center text-lg-start\">\n\t\t\t\t\t\t\t\t<span class=\"download\">From Beginning to End Program Report 2023<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-lg-3 text-center text-lg-end\">\n\t\t\t\t\t\t\t\t<span class=\"download\">Download <i class=\"bi bi-download\"><\/i><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\r\n<section class=\"text text-block\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col\">\r\n\r\n\t\t\t\t<div class=\"wrapper-text\">\r\n\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2166\" src=\"https:\/\/sustentabilidad.vinacyt.com\/wp-content\/uploads\/2024\/05\/consumidores.jpg\" alt=\"\" width=\"940\" height=\"450\" \/><\/p>\n<p>At Vi\u00f1a Concha y Toro, we seek to deliver products that accompany our consumers in their increasingly environmentally and socially conscious lifestyles.<\/p>\n<p>From Beginning to End Program is based on 3 central work components:<\/p>\n<ol>\n<li><strong>Responsible Consumption<\/strong> was born from the necessity to prevent the improper use of our products, promoting education for their consumption. Learn more about the Responsible Consumption Campaign here.<\/li>\n<li><strong>Sustainable Attributes<\/strong> is the way we want to inform our consumers about the company\u2019s sustainability efforts that accompany their lifestyles and are displayed on our bottles.<\/li>\n<li><strong>Responsible Marketing<\/strong> is generated to ensure that the message delivered on each bottle is reliable and respects good practices in the promotion of sustainable attributes.<\/li>\n<\/ol>\n<p>By using our brands as a communication tool with our consumers, we hope to deliver a message of sustainability in every bottle of wine we place in their hands.<\/p>\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\n\n\r\n<section class=\"promise\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col\">\r\n\r\n\t\t\t\t<div class=\"promise-container\">\r\n\t\t\t\t\t<h2>Commitment From Beginning To End<\/h2>\r\n\t\t\t\t\t<h3>100% of the company\u2019s strategic brands, communicating sustainabile attributes and promoting responsible consumption.<\/h3>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Base Year 2020: 25 brands in the strategic matrix 85% of the holding company&#8217;s sales<\/p>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\n\n<section class=\"cards link-cards\">\r\n\t<div class=\"container\">\r\n\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col\">\r\n\r\n\t\t\t\t<div class=\"row \">\r\n\t\t\t\t\t<div class=\"col\">\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"\">You might also be interested&#8230;<\/h2>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"grid-cards\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t            \r\n\t\t\t\t            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<style type=\"text\/css\">\r\n\t\t\t\t\t\t\t\t.card-animated-bg1 .card-content:before {\r\n\t\t\t\t\t\t\t\t\tbackground: url(https:\/\/sustentabilidad.vinacyt.com\/wp-content\/uploads\/2024\/03\/gobernanza-img.jpg) no-repeat center center; 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\r\n\t\t\t\t\t\t\t\t\t-webkit-background-size: cover;\r\n\t\t\t\t\t\t\t\t\t-moz-background-size: cover;\r\n\t\t\t\t\t\t\t\t\t-o-background-size: cover;\r\n\t\t\t\t\t\t\t\t\tbackground-size: cover;\r\n\t\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t\t\t<\/style>\r\n\r\n\t\t\t\t\t\t\t\t<article class=\"card card-animated-bg card-animated-bg3 animated fadeIn\" style=\"animation-delay: .3s\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sustentabilidad.vinacyt.com\/en\/descorcha-un-futuro-mejor\/\" target=\"\" class=\"h-100 gtm-ev-link-menu\" data-card-title=\"Uncork a Better Future\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"card-content h-100\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-text text-center d-flex flex-column justify-content-center align-items-center\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sustentabilidad.vinacyt.com\/wp-content\/uploads\/2024\/03\/uncork-abetter-future.png\" class=\"img-fluid\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tUncork a Better Future\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<sup>\u00ae<\/sup>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/a>\t\r\n\t\t\t\t\t\t\t\t<\/article>\r\n\r\n\t\t\t\t            \t\t\t\t            \r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\t\t\r\n\t<\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1225,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-social.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1243","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sustentabilidad.vinacyt.com\/en\/wp-json\/wp\/v2\/pages\/1243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sustentabilidad.vinacyt.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sustentabilidad.vinacyt.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sustentabilidad.vinacyt.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sustentabilidad.vinacyt.com\/en\/wp-json\/wp\/v2\/comments?post=1243"}],"version-history":[{"count":11,"href":"https:\/\/sustentabilidad.vinacyt.com\/en\/wp-json\/wp\/v2\/pages\/1243\/revisions"}],"predecessor-version":[{"id":2705,"href":"https:\/\/sustentabilidad.vinacyt.com\/en\/wp-json\/wp\/v2\/pages\/1243\/revisions\/2705"}],"up":[{"embeddable":true,"href":"https:\/\/sustentabilidad.vinacyt.com\/en\/wp-json\/wp\/v2\/pages\/1225"}],"wp:attachment":[{"href":"https:\/\/sustentabilidad.vinacyt.com\/en\/wp-json\/wp\/v2\/media?parent=1243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}